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About it
Four Melburnian marketers-turned-fashion designers started their own fashion brand when spotted a gap in the market for “talking clothes”.
They call their brand of talking clothes itbyit. Designed in Melbourne, itbyit tees and matching underwear are cheeky, bold and fun.
itbyit features strong graphics on the tees which lead down to a hidden cheeky message on the underwear. With expressions like ‘blow it’, ‘load it’ and ‘jump it’ – it’s a little flirty, a little dirty and a whole lot of fun. One thing is for certain, itbyit isn’t for the weak or faint-hearted.
itbyit designers fess up and reveal the truth behind itbyit. They say that it isn’t just another tee and underwear range in the market that uses strong graphics but has no meaning. When they started itbyit, they had in mind to create a brand that would bring people together. Every design aims to spice up a relationship.
Lots of people are heard talking about ‘it’. They are known as the itbyit krew. Even Gatesy from Tripod has been spied wearing an itbyit tee in the Melbourne Comedy Festival ... and he rocked it!
Can you keep a secret? If you can’t, then itbyit tees and matching underwear is for you.
it is whatever you want it to be – so dream it, be it … but most of all – love it!
The it story
Let itbyit do the talking for you.
There is, of course, a secret to it. The secret is between you and anyone you choose.
it’s as simple as seeing someone you fancy, looking at their tee and imagining what they are wearing down below. It goes something like this ….
When not wearing it, Sylvia looks like she is the type of woman who is innocent and sweet. But when Sylvia wears her itbyit birds t-shirt, she turns into a wild woman always ready to “wing it and see which way it goes”.
When not wearing it, Johnno looks like he is the type of guy who takes his work seriously. But when Johnno wears his itbyit crane t-shirt, he just wants to “load it and fire away”.
If someone is wearing it, they sure as hell want you to know it! They are sharing their secret with you. What you do next is up to you. You never know, it could very well be the start of a very beautiful thing.
itbyit has been made for everyone to enjoy. Look out for it and see what it can do for you.
Want to know more?
We’ll show it. Take a sneak peek at the story of itbyit at youtube.com/itbyit
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