Andy Fillip, Betty Rodrigues, Fabian Gautier  and Joanna Stepp are four Melburnians who have taken a leap into the fashion world by developing a fun and exciting new concept of ‘talking clothes’.   

itbyit creates a playground for you to express your secret desires with clothes that have hidden meanings.  It all happens through the combination of t-shirts and underwear, which tells a story when worn together.  The t-shirts have modern and funky designs that lead you down to the underwear where the secret is revealed. 

A woman who wears the t-shirt with a ‘wish’ design on it may look tame and innocent on the surface, but underneath she really is the outrageous type saying ‘blow it’ on the matching underwear.

A man who wears the t-shirt with a ‘crane’ design on it will appear as the guy who takes his work seriously, but underneath it is all play with the matching underwear  saying ‘load it’.

No one needs to know what desires are spelt out on ‘it’ people’s underwear, unless you choose to share it, then for those who belong to the ‘it’ tribe, the ‘it’ t-shirt is an invitation to a fun place beyond what the rest can see.

itbyit - now, you’re it!